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会飞的汽车先入谁的法眼?

发表时间:2018-10-31 22:35:16    作者:飞行汽车    点击:

在Terrafugia归于吉利旗下后,吉利将凭借完善的全球研发生产体系,为Terrafugia注入持续科技创新的能力。

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但是,即使吉利能够借助Terrafugia制造飞行汽车的经验尽可能地降低研发成本,但是从技术源头而言,类似飞机的机构仍决定了其远高于传统汽车的制造成本。即便是今年发布的PAL-V Liberty飞行汽车,40万美元左右的预售价格也不是一般人所能承受的。不仅如此,即使在海外存在有此经济实力的买家,就目前少数实现飞行汽车量产的公司在商业执行上也都无一例外碰壁而归。因为法提供好的品牌基因和后续市场服务,单凭尚未成熟的产品实难俘获潜在的买家。

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即使对于加入吉利集团并有过飞行汽车实体化的Terrafugia,原本在美国同样也没有得到消费者的青睐,可以说是在商业推广的进程中毫无成就。此次来到中国,复兴飞行汽车也许是个更好的选择。在中国,其实有购买飞行汽车的经济实力人群不在少数。据《2017胡润财富报告》显示,中国大陆600万资产家庭数量已经达到362万;拥有千万资产的“高净值家庭”数量达到147万;拥有亿万资产的“超高净值家庭”数量达到9.9万;拥有3000万美金的“国际超高净值家庭”数量达到6.5万。并且这些数字在2018年还将继续增长。

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可是理想是丰满的,现实却总在打脸。这些飞行汽车日后的潜在买家虽手握重金,但在日常的短途代步上大部分都将豪华和舒适作为第一要义。现如今,简陋的飞行汽车除了自带新颖的光环以外,难以在产品体验上有所突破。

飞行汽车虽作为普罗大众的新型出行方式,但在以后的发展中,将长时间处于富人玩物的阶段。如何打造媲美豪华轿车的舒适度和产品质感将是后期吉利面临的重大挑战。有了好的产品和广泛的群众基础,吉利的飞行汽车才能在中国甚至全球走出踏实的第一步。

英文版

English version

Who can the flying car enter first?

With Terrafugia under Geely's flag, Geely will be able to inject sustained technological innovation into Terrafugia with a sound global R&D production system.

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But even if Geely can leverage Terrafugia's experience to make flying cars as cheaply as possible, aircraft-like institutions at the source of technology still determine that they are far more expensive than conventional cars. Even with this year's launch of the PAL-V Liberty, the $400,000 or so advance price is not affordable. Not only that, even if there are buyers with this economic strength overseas, the few companies that have achieved mass production of flying cars are still in business execution without exception. Because the law provides good brand genetics and follow-up market services, it is difficult to capture potential buyers with immature products alone.

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Even Terrafugia, who joined Geely and had a flying car as a physical entity, was not popular with consumers in the United States, arguably without success in the commercial promotion process. This coming to China may be a better choice to revive flying cars. In China, there are quite a few people who buy flying cars economically. According to the Hurun Wealth Report of 2017, the number of households with 6 million assets in mainland China has reached 3.62 million; the number of "high net worth households" with 10 million assets has reached 1.47 million; the number of "ultra-high net worth households" with 100 million assets has reached 99,000; and the number of "international ultra-high net worth households" with 30 million dollars has reached 65,000. And these figures will continue to grow in 2018.

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But the ideal is plump, but the reality is always beating face. Potential future buyers of these flying cars, though heavily priced, put luxury and comfort first on most of their day-to-day short-distance journeys. Nowadays, it is difficult to make breakthroughs in the product experience of humble flying cars except for their original halos.

Although the flying car as a new mode of travel for the general public, but in the future development, it will be a long time in the stage of rich toys. How to create comfort and product quality comparable to luxury cars will be a major challenge for Geely in the future. With good products and a broad mass base, Geely's flying cars can take a solid first step in China and even in the world.(文来源:飞行汽车feiauto)www.feiauto.com

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【版权声明】以上内容来源于网络转载,出于传递信息及学习之目的,不代表本网站的观点、立场,本网站不对其真实性负责。未经原作者feiauto允许不得转载本文内容,否则将视为侵权,本站依法保留追究权!www.feiauto.com

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